TEACHING INTERCULTURAL COMMUNICATION BASED ON MEDIA TEXTS

Abstract

This article explores the use of authentic English-language media texts—specifically, advertising slogans and social media content—as a means of developing intercultural communication skills among students in English language education. The study emphasizes the importance of media literacy and cultural awareness in the process of foreign language acquisition. Through the analysis of American advertisements and real user comments from social media platforms, students were introduced to key cultural values and language features typical of English-speaking societies. The research also included a survey that demonstrated students’ preference for learning about foreign cultures through social networks rather than traditional media. The findings suggest that media texts serve not only as linguistic material but also as cultural guides, promoting deeper understanding, empathy, and tolerance. The article highlights the effectiveness of integrating media-based resources into the educational process to foster intercultural competence in learners. Furthermore, it argues that exposure to authentic digital discourse enables students to recognize cultural nuances, humor, and social dynamics reflected in everyday communication. The study also underscores the role of critical thinking in interpreting online content, helping learners distinguish between stereotypes and genuine cultural representations. Ultimately, the approach encourages active, reflective, and culturally responsive language learning.